The Dutch brand Zoe Karssen, known for their cool statement T-shirts and sweatshirt, just launched their own magazine Zoe.

Looks pretty cool right?



 In that occasion I asked Zoe herself about her favourite spots in Amsterdam … Because who wouldn’t love to eat lovely breakfast, visit a cool photography museum and shop some beauty products in the city that loves biking even more than Copenhagen?

Here are her best tips …


Janzs Restaurant

Janzs is a new restaurant in town. It is located opposite to the Zoe Karssen store. Therefore, it is convenient and equally a fantastic place to eat lunch or dinner. 


Zoe Karssen

Zoe Karssen shop is of course a must if you visit Amsterdam. It is located in the popular nine streets, where you find all sorts of boutiques but also brands like Acne Studios and Filippa K.


Museums: Foam and Stedelijk

Foam is where you’ll find the best photography exhibitions in Amsterdam. I go whenever I have a free weekend. Since they opened the new Stedelijk museum I try to go as often as I can. I love modern art.

 Photos borrowed from and



Skins Cosmetics

It’s my go-to for all wonderful scents I can discover. I like to go there and try and smell the different perfumes and candles available. Perfume is a market I am very interested in; they happen to also sell our fragrance ‘Unicorn Tears’.

Photo borrowed from


Pulitzer Hotel

Pulitzer has just renovated the entire hotel and it looks fantastic. It is a unique concept because of the 25 connecting Golden Age canal houses and original features. And the best thing (that even a lot of people in Amsterdam don’t know) is their garden!



Athenaeum Bookshop

The best bookshop in Amsterdam. You can literally find every title worth knowing there. I go there every Saturday to browse through the magazines.

Photos borrowed from and

amsterdampostcardzoe karssen
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