Sometimes the best is not always what’s just in front of you, sometimes you have to look a little closer.  Here are four cool stores worth looking for!


The Apartment by The Line, New York

Probably one of the first places to make the ‘secret apartment store’ a thing, The Apartment by The Line sprung out of the online store by the same name. Find the elevator on Soho’s Greene Street, and the doors will open to the apartment of your dreams. Everything is for sale, from the living room couches to the bathroom products, and of course everything in the wardrobe. Definitely a must visit in New York.

76 Greene Street, New York,



Totême Studio, Stockholm

Swedish it-girl and (former) blogger Elin Kling launched her brand Totême in 2014, mastering her signature minimalist style. On the ground floor of the Swedish brand’s head office, you can now find their newly opened studio/boutique. Why so secret? Because it’s not open everyday, only for special occassions (or special guests…). Check out their social media for more info on when you can pop by, and in the meantime there’s always the online store.

Tegnérgatan 37 A, Stockholm,


The Apartment, Copenhagen

In a beautiful apartment in Copenhagen’s Christianshavn area you’ll find the aptly named The Apartment, a stunning interior store holding everything to decorate your place and ruin your bank account. But it’s worth a visit, if even just for the inspiration. Beware, they’re only open on Thursdays 12-4pm.

Overgaden neden Vandet 33, 1st floor,


L’appartement Sézane

Now it’s possible to buy French online brand Sézane’s bohemian dresses and cute shoes in their apartment store in Paris. Wait, another apartment? Yes, it’s a few steps above ground and has that homey feel to let you stay and shop for hours. Open Wed-Sat 11am-8pm.

1 rue saint Fiacre, 75002 Paris,

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