While I was in Milan, fashion week was going on in Budapest. I’ve never attended that before, so I was a bit bummed not to be able to go – especially because one of my new favourite brands Àeron was hosting a show there (I’ve already mentioned them here). But luckily sweet Sarah from Mørch Fashion, the agency doing the sales and PR for Àeron in Denmark sent me a postcard from there. And it looks like I’ll have to go next time! Check out her .

Hi Josephine!

Greetings from fashion week in Budapest.


This city is blooming with inspirational people in historical settings.

The architectural landscape in Budapest is breathtaking. It’s a mix of grand art nouveau buildings and old communist structures. Along with the numerous monuments, this creates an inspirational setting for fashion week.

Budapest is divided into two areas – Buda vs. Pest, separated by the Danube River. Buda is the more residential area whereas Pest is the place to be!


My colleague, Katharina, and I arrived on Friday afternoon and went directly to ÁERON’s showroom. This was an incredible experience. ÁERON showed us around and we saw how everything was designed and crafted right there in their Budapest buildings.


Being prepared for fashion shows, I packed my easy-to-throw-on jackets, my beloved fur scarf which goes well with all jackets and keeps me warm and finally my all-time favorite pair of Converse – the best shoes for sightseeing.


Besides the architecture, the food here is super interesting. Both Buda and Pest are packed with lovely restaurants and cool Berlin-like stores, which create unique impulses.


The three most impressive places I would recommend to visit are: the Castle up on the mountain in Buda is perfect for a beautiful morning walk, at the Déryné café in Buda you can get the best waffles and finally Liberté is an über cool café with live violin music and awesome interior.

Unfortunately, we didn’t have time to visit the famous thermal baths/spas, but this is on the list for next time.

Wish you were here!


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